COVID’s Impact On Home Trends And Preferences:1 Year Later

Rocket Homes® conducted a study to determine how COVID-19 has impacted consumer home sentiment and trends. We surveyed 3,200 Americans to find out how they now feel about their home after spending more time in it than ever before.

25.4% of Americans have started to like their home more since the pandemic began. The greatest advantages people now find in their home include:

Just 8.8% of Americans have begun to like their home less over the course of the pandemic. The biggest drawbacks people now find in their home include:

A majority of Americans have had to make at least one repair since the pandemic began:

For the 53.7% of Americans who have had to make repairs to their home during this time, the most significant repairs made were to:

When asked what they would change about their home if money was no object, 27.1% said they would renovate the kitchen. The most popular kitchen renovation projects involved:

Meanwhile, 21.1% said they would renovate the bathroom. Respondents were most interested in the following bathroom upgrades:

Methodology

To find out how the pandemic has impacted home sentiments and trends for individuals across the country, Rocket Homes surveyed 3,243 Americans, aged 22 and over. The survey was conducted online from April 9 – 20, 2021. The percentages presented regarding home advantages, drawbacks, kitchen projects and bathroom upgrades represent respondents’ top 3 choices and therefore do not amount to 100%.